A different approach to swimming lessons
For Children (age 4+) we run weekly lessons. These are held during school terms, because we know a lot of parents don't want to pay for swimming lessons they won't use during the holidays. Our groups have a maximum of 4 students. Private lessons are also an option. Read more about our swimming lessons for children
For Adults we currently only offer private lessons. This is because we have found through experience that each individual's needs are unique. (The exception is we occasionally run technique workshops for students who are already comfortable in the water.)
We cater for all abilities. And all ages – it’s never too late!
Read more about our adult swimming lessons
How we teach –
Traditional swimming lessons are a somewhat haphazard affair. Far too much depends on the approach and knowledge of the individual teacher. (Did you know you don’t even have to be able to swim to qualify as a swimming teacher? Incredible, but true.) Some of us get lucky and have a great teacher and/or a natural gift, and become good swimmers. But far too many people end up as weak swimmers despite having plenty of lessons. Most will remain stuck at the same level for the rest of their lives.
Swimming by Design is a different kind of swim school. Naturally our teachers have experience of traditional methods, and are suitably qualified. But we also have our own unique approach - which is logical, scientific, and specifically designed to make learning to swim easy and enjoyable. We want ALL our students to love their swimming lessons, and reach their potential at their own pace.
We have a LOT of students who have struggled at other swim schools, but are now making great progress with us. Why? Because we think about how students learn (or fail to learn!) motor skills; because we treat each student as an individual; because we have designed the swimming lessons and learning environment to make it easy to succeed; because we are constantly looking for ways to improve; because we don't blame the student if they find something difficult - we look for ways to make it easier.
Read more about Our Approach.
Swimming is a skill for life. Start your child out on the right path to give them the gift of great swimming.
Or give yourself or your older child the chance to learn properly once and for all - It’s never too late.
Summer Term 2021
Starts on 17-18 April
Half-term weekend off 29-30 May (Bank Holiday weekend)
Ends after 17-18 July
TIMES (school terms only)
Saturdays 1.00pm - 5.15pm.
Sundays 9.00am - 5.00pm.
Please contact us for specific class times
All lessons are at RIBSTON HALL HIGH SCHOOL until STRS pool re-opens
Sir Thomas Rich's School
5 mins drive from M5 J11
(Also easily accessible from Cheltenham via A40)
PRICES - children's groups
Our groups have a maximum of 4 students. Classes are 30 minutes, including a brief changeover.
Fees work out at £10.00 per lesson.
You can pay for a term at a time; or join our monthly payment plan. (Both schemes are direct debit).
PRICES - Private Lessons
£30.00 per half hour